Shopify & Web Design
Stuttgart
48° 46′ N · 9° 11′ E
— — : — —

Websites with Substance. At today's pace.

Shopify stores, landing pages, and corporate websites — all from one source. Six years of Shopify experience, a modern, curated process — and fair pricing, because what's missing is overhead, not quality.

§ 01 — Services

Three disciplines. One mindset. One process that uses today's tools — not those from 2019.

01 /03

Shopify & E-Commerce

As simple as possible. As custom as needed.

SpecialtyTheme DevelopmentCRO Optim.App IntegrationsConsulting

Shopify's strength is its clarity. No artificial complexity, no unnecessary custom solutions. What works with the standard, stays standard. That saves time, money, and nerves — and ensures a store that simply runs day-to-day, without detours that become expensive later.

from€ 4,8005–8 weeks
02 /03

Landing pages

One goal. One page. One conversion.

StrategyConceptCopywritingDesignDevelopment

A sharply focused page that sells exactly one thing — a product, a campaign, an event. Copywriting included, measurability built in, load time under one second.

from€ 4801–2 weeks
03 /03

Corporate websites

Visibly better than the competition.

StructureCMSSEOMultilingualMaintenance

First impressions happen online today. A modern website strengthens your reputation, builds trust, and positions you visibly ahead of the competition. Perhaps it's time for a refresh that shows who you are today — not who you were five years ago.

from€ 1,4803–6 weeks
§ 02 — Why byKlemm

Classic agency quality. Without the classic agency apparatus.

— 01

Modern process. Fewer hours, more substance.

What the machine does better, the machine does. Design, strategy, and quality decisions stay with me. That noticeably shortens project timelines and lowers your bill — without cutting corners where it counts.

— 02

One contact person. From kickoff to launch.

No project-manager ping-pong, no account layer in between, no agency overhead on your invoice. You write to me directly, you get an answer from me — usually within hours, next business day at the latest.

— 03

Web design at today's standard, not 2022's.

Web design changes faster than ever. I work with the tools that are becoming standard today — and deliver sites that don't look like 2022, but like right now. While others reheat templates, what's built here sets next year's benchmark.

— 04

Fixed prices. Fixed deadlines.

After the kickoff, you get a fixed price and a realistic launch date — transparent, with no cost explosion on the home stretch. The scope is clearly defined from the start. If scope shifts substantially, we talk about it — before your invoice does.

— 05

After the launch is before the launch.

A website isn't finished on launch day — it starts there. Analytics, optimization, new features, ongoing store support: I remain your contact person, even after the project is officially over. Flexible on demand, no retainer, no minimum term.

§ 03 — Work

Insights from ongoing and completed projects.

01Excerpt
Case 01 — Excerpt Farfalla Essentials AG · Switzerland

Farfalla — Four stores, one system.

An established Swiss natural cosmetics brand with over 40 years of history — known from dm, its own retail stores, and media like Schweizer Illustrierte. Due to customer-specific requirements and technical Shopify limitations, four independent store instances for B2C and B2B were built from scratch — from navigation to shop architecture to all core content areas.

Shopify PlusMulti-StoreB2CB2B
Our Shopify project was complex and presented us with several challenges, yet at no point did we feel left alone. Justen thought along with us, lived the project, and always made us feel we were in good hands — even when it meant questioning one of our ideas. That's exactly what we value about this collaboration.
Farfalla TeamFarfalla Essentials AG
Case 02 — Excerpt Aeris GmbH · Germany

Aeris — Ergonomics meets 3D configurator.

A multiple award-winning German manufacturer of ergonomic designer furniture — known for products like the Swopper, featured in DIE ZEIT and Schöner Wohnen. As part of a long-term client relationship, the technically demanding store is continuously developed: a complex 3D product configurator was completely rebuilt and numerous CMS and content areas were fundamentally redesigned — despite a technically grown and limited codebase requiring special expertise.

Shopify Plus3D-KonfiguratorCustom ThemeInternationalisierung
Justen supported us over a long period with great dedication. Especially with technically complex topics like our 3D product configurator, we truly appreciated his fast response time and structured working approach. He coordinated, documented, and always ensured we were well informed.
Aeris TeamAeris GmbH
Case 03 — Excerpt LÄSSIG GmbH · Brand PALOPA · Germany

Palopa — Customer journey reimagined.

PALOPA is a sustainable dog accessory brand — from premium dog beds to accessories to thoughtfully designed everyday helpers for dog owners. During the collaboration, the purchasing process was systematically analyzed and optimized: weak points in the customer journey were identified, the store structure made more user-friendly, and purchase-driving elements strategically repositioned.

ShopifyCROCustomer-JourneyUX
Working with Justen convinced us from the very start, both professionally and personally. We especially value his strong technical understanding, his solution-oriented perspective, and his fast and efficient problem resolution and project execution.
PALOPA TeamLÄSSIG GmbH
Case 04 — Excerpt Belowzero · Switzerland

Belowzero — Swiss winter sports DNA, modernly interpreted.

A Swiss outdoor and winter sports brand with over 30 years of history — founded in 1991, rooted in the Alps, known for durable and functional apparel. During the collaboration, a completely new B2C store was built from the ground up: from the design phase through implementation to extensive conversion rate optimization. Special focus was placed on the information density of product pages — presented in detailed accordions and engaging CMS elements.

ShopifyB2CCustom DesignCRO
Case 05 — Excerpt Triplex GmbH · Brand NatureCups · Germany

NatureCups — Sustainability scaled.

NatureCups stands for sustainable, compostable organic coffee capsules — plastic-free, aluminum-free, and Nespresso-compatible. During the collaboration, the existing store was strategically developed further: conversion rate optimization, a redesigned user experience, and the introduction of subscriptions and bundles formed the core of the project.

ShopifyCROSubscriptionsBundlesUX
We took Justen to our hearts from the very first moment. He was always helpful, patient, and always took the time to answer our questions thoroughly. The collaboration was always on equal footing — we felt completely well advised throughout.
Marzena Hollmann & Thomas BeneckeManagement · Triplex GmbH
§ 04 — About me

Behind this site is not an anonymous team, but me personally.

Justen Klemm, Founder of byKlemm
Justen Klemm Founder

The person behind byKlemm

Hi, I'm Justen.

Behind byKlemm is not an anonymous team, but me personally. With 6 years of Shopify experience — 3 of them in a professional agency environment — I know the challenges shop owners face firsthand.

My drive: providing shop owners with the support I once wished I had myself. Straightforward, honest, and on equal footing.

Based in
Stuttgart
Shopify since
2020
Experience
6+ years Shopify

Great websites are now finished faster. Let's talk about yours.